Sanity
Brand Research + Content Writing + Packaging Design
The problem:
The approach to periods, or 'that time of the month' has somehow been less about conversation, and more about painting an almost fake positive narrative. In India, periods are a taboo, spoken about in hushed whispers and misrepresented.
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The approach:
Shifting focus to the most important missing piece on female hygiene products in India - her voice!There is a lot of conversation about breaking the stigma around periods and period talk online. In collaboration with my team, we designed a packaging that brings this conversation to the front.
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Agency: Stratedgy (India) | Team: Krupa Kapadia (Creative Director) | Role: Nirali Marfatia (Lead Creative Designer)
