Begin - A Creative Entrepreneurship Festival
Branding Concept+ Communication Strategy
Begin is A festival for creative entrepreneurship for young professionals to gain an opportunity for mentorship and funding.
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The Concept :
Starting a career or switching a career can be a daunting task. It requires faith and the courage to take that leap of faith. But all beginnings come with an end – and end to fears, apprehensions, not-so-happy choices, a need to cut the noise; a FULLSTOP.
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A fullstop to BEGIN!
With this concept we have designed a brand language and a tone of voice that is simple, intelligent and inspirational. The brand language itself is an extension of the logo, piecing it back together brings us back to the beginning, much like the process of learning, unlearning, starts and ends that we are trying to achieve.
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Agency: Stratedgy (India) | Team: Krupa Kapadia (Creative Director) | Role: Nirali Marfatia (Lead Creative Designer)
