Perfora
Consumer Research + Brand Strategy+ Packaging Design
Oral care is crucial to our health, and yet, largely ignored.
For most Indians this is a habitual process, mindless and riddled with indifference. Lack of awareness and inclination is a big reason why we do not take our oral care seriously. According to our research, Indians believe brushing is all that it takes to maintain oral health. At the core of what Perfora set out to do, is to bring the care back in oral care.
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To simplify the concept of oral care and make it easily adaptable in personal care routines, we introduce a basic four step regime.
We’re hoping Indians view oral care in a more holistic manner through our efforts with Perfora.
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Agency: Stratedgy (India) | Team: Krupa Kapadia (Creative Director) | Role: Nirali Marfatia (Lead Creative Designer)
