Tessera India
Brand Strategy + Identity System Design + Spatial Design
Tessera India is helmed by the pioneers of Indian design. Guided by their sensibilities, the brand is aimed at bringing global extravagance to Indian interior design. Tessera embodies indulgence, be it in exclusive and painstakingly crafted products, or laborious customisation.
​
Basis our brand strategy, we created an identity system that is extendable not only to it’s various collaterals but to spatial design too. The brand identity is reflective of extreme opulence as well as modern minimalism. The logo symbol is a representation of artistic craftsmanship, extended into the length and the breadth of the brand language with simplicity and intricacy.
​
Agency: Stratedgy (India) | Team: Krupa Kapadia (Creative Director) | Role: Nirali Marfatia (Lead Creative Designer)
