Superbasics
Brand Strategy + Brand Identity Design + Packaging Design
Insight : Most women in their 30s or nearing their 30s are often heard saying, "I do not have time the time for a full-fledged skincare and hair care routine."
The Approach : Self-care isn't selfish
The brand strategy revolved around creating a guilt free self-care routine, that is basic, minimal yet effective. While the products are built with scientific formulations, the brand is built on the concept of clean, positive and indulgent science of selfcare. The brand vision is to create a World that is kinder to our 'real-self'
The Packaging :
Based on the science of simplicity, the packaging is visual reminder of taking out sometime to indulge in the pure, guilt-free joy of self care.
Agency: Stratedgy (India) | Team: Krupa Kapadia (Creative Director) | Role: Nirali Marfatia (Lead Creative Designer)
